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Building your aesthetic business - valuable tips from Zemits!

Do you want to grow your clinic or beauty spa, but don't know how to start? We hope competent advice from Zemits team will help you implement your plan.

Start with strategy and planning

As a business owner, you should be striving to tackle business disorganisation and create a precise, actionable plan to achieve all goals. To do this, we recommend doing two basic steps.

Step 1. Create your team chart - it's crucial to understand who is in your business currently and what their roles are in the sphere of responsibility. In the future, if you have to expand your staff, it will ensure to build an effective, productive team with a clear structure.
Step 2. Set your personal goals. As a business owner, you need to have a vision of your future and answer a few questions: What balance between work and life do you want to achieve? What money do you dream of making? How many days a week can you or want to work?

These answers will help you create an action plan that meets your goals. Build a strategy. In this stage, you need to consider what step to take to reach your goals:
  • Treatment menu (services) - create your portfolio.
  • Location. - if you are opening a new clinic or spa, location is one of the most critical factors to your success.
  • Start with reasonable prices according to your location and demand.
  • Marketing and promotion plan.
  • Build your dream team.
Once you set your personal goals, it's time to start strategic planning and investment. Before adding any new treatments to your clinic or spa, we recommend doing consumer research. You can use different techniques for that.

For example:

⭐️ Clients survey in your establishment. While your clients are waiting for a session or having a relaxing drink, offer to complete the survey form. Make it short and easy to understand. We recommend using treatment results instead of technologies in the survey. For example, ask whether they would be interested in skin cleansing and exfoliation instead of diamond dermabrasion treatment.

⭐️ Using digital marketing instruments. With highly sophisticated advertising platforms like Google ads, Instagram and Facebook, you can now target particular demographics – you no longer need to waste money advertising to the general population. Instead, try advertising in your local area to help make the most of a small advertising budget.
Create a quiz on FB or post it on your Instagram to target existing or potential clients and collect the data. For example, is there enough demand for new treatment in your area? Offer a reasonable discount for future treatment to motivate clients, start pre-booking before your new devices arrive, and create an appointment list before investment.
With any Zemits device, you will receive marketing materials and support to promote your new treatments.

Zemits for your business

Zemits believes in and promotes a holistic, non-invasive approach to aesthetic treatments. With our advanced systems, you can create a competitive treatment list based on clients' problems and expectations.

For weight loss: try cryotherapy with Zemits CoolRestore Elegance.
The Zemits CoolRestore Elegance is one of the latest advanced and unique CRYOTHERAPY Systems on the market, created by a team of doctors and engineers. It is a highly effective go-to treatment to target stubborn areas of unwanted fat and sculpt the body. The average price for a 40 minutes session is £190-£350 with a minimum package of five sessions. With high demand and the very affordable cost of the Zemits CoolRestore, this system has a swift ROI. In addition to a meagre consumable cost. All you need is gel. No costly serums or coolant to run the system are required. For those who struggle to follow aftercare, why not combine the weight loss protocol with Zemits Sisley 2.0, Pressotherapy therapy between the appointments for intensive lymphatic drainage and slimming.
To fight cellulite: offer shockwave therapy by Zemits WaveRestore 2.0.
Aesthetic shockwave therapy is a non-surgical approach designed for clients wanting to treat aesthetic skin issues, such as cellulite, saggy skin, oedema, and fat deposits. Session price starts from £60 up to £200 for 30 minutes. Offer a package of 3-6 sessions.
For skin tightening: 3-in-1 Fractional radiofrequency system Zemits CrystalFrax.
Zemits CrystalFrax delivers a non-invasive Radio Frequency technology that remodels collagen and boosts skin tightening.
With fully adjustable settings, Zemits CrystalFrax is a fantastic system for precise skin-rejuvenating facial and body treatments. The lack of downtime makes this a good option for pain-sensitive clients. However, you will need to provide six sessions for 60-75 minutes, and the charge price will start from £120 up to £250 for each session. Or offer a package deal for £600, for example.
For sagging skin and anti-age protocol: 3D HIFU with Zemits Ultranexx Pro. HIFU (high-intensity focused ultrasound) uses ultrasound energy to tighten the skin and is an alternative for a surgical facelift. Zemits Ultranexx has additional cartridges to target body fat and treat localised areas such as stomach and tights. Facelift HIFU session prices start from £450.

With Zemits multi-application systems, Zemits Verstand or Zemits Meister, you can provide more than 25 customised treatments using different technologies.

Such as oxygen infusion, no-needle mesotherapy, diamond microdermabrasion, cold therapy, etc. Add pressotherapy, and you can charge an extra £45 for 30 minutes and do facials treatment simultaneously.

TIP: Cut down on no-shows. One of the best ways to reduce the dreaded no-shows is to introduce prepayment or deposit for the booking.
For hair removal and skin rejuvenation: With Zemits 3 Wavelength laser Quidion we offer to set a different approach, and instead of charging for one treatment every visit, we suggest offering an all-inclusive subscription. The all-inclusive package includes hair removal and skin rejuvenation treatments limited by time or sessions.

Plan your assignments

As a business owner, balancing your time and workflow when trying to run a successful business could be challenging, and sometimes, you feel like drowning.

The market provides many options in the software for beauty clinics or self-employed practitioners for task and client appointments automatisation. But if using technologies could be challenging for you and your staff, other techniques help you plan and stay on top of your to-do list. Use this urgent/important matrix to plan your assignments and workflow for yourself and your team:

⭐️ Urgent and important - two types of tasks can fall into quadrant one - chores that could be expected and those that could not.
⭐️ Not urgent, but essential - all tasks that are important to do to reach your goals. For example, marketing plans or budgeting.
⭐️ Urgent but not important - usually, tasks that fall into that category are not your direct responsibilities and can be delegated: emails to answer, call to suppliers, etc.
⭐️ Not urgent and unimportant - choirs that are not essential to reaching your goals and operating performance.

How to build your dream team?

People are the most expensive and valuable resource in any business. Without motivated and highly professional staff, you will not succeed on your own. So, how to build your dream team?

Invest in your staff. Taking care of your staff's well-being, qualification, self-esteem, and mental health are essential to people management. Don't be afraid to spend company profit to boost morale within the team and raise confidence in their performance. For example, you can use group team-building therapy or in-house training on new technology. Zemits provides free training with all our equipment, and we can offer you enjoyable online, face-to-face sessions for your staff.

To become a successful business owner, knowing every aspect of your business is a must. It would be best if you understood the basics of HR, accounting, customer service and marketing.

In order to promote your establishment and ensure client retention, marketing and communication strategies are very important. Traditional forms of advertising such as magazines and billboards still have their place; however, with massive consumers heading online to find aesthetic treatments and beauty services, you need to keep up with your online marketing strategy. Social media is one of the fastest ways to target potential clients.

Zemits UK offers marketing support to help you to promote new treatments and advertise your business. Zemits' client acquisition tools include finding the treatment page and participating in consumer events such as Beauty Uncovered, promoting Zemits technologies and the latest non-invasive treatments.

We offer free training and lifetime support to help you reach your dreams!

For more information about equipment from Zemits, sign up for a free VIRTUAL DEMO today!

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