Aesthetic Business Audit: detect your growth points!

Every salon is a unique success story, but there are common ‘gaps’ that can lead to loss of clients and profits. Zemits has prepared a convenient and straightforward checklist for you to assess your business’s status and find growth opportunities quickly.

Complete this checklist now and answer the key questions:
✅ Where are you losing profit?
✅ What growth opportunities have not yet been utilised?
✅ What changes are needed to reach the next level?

It’s simple, direct, and beneficial. Start your Year of Opportunities today!"

1. Client Base Analysis

✅ Do you maintain regular records of clients and their visits?
✅ Do you maintain a database of loyal clients you keep in regular contact with?
✅ Do you engage with "inactive" clients (retention offers, reminders)?
✅ Do you have a "refer a friend" scheme or other referral programs?

🎯 Growth Point: Implement a CRM system for client management and automate appointment reminders and offer notifications.

2. Optimization of Services and Treatments

✅ Does your beauty menu align with the latest beauty trends?
✅ Do you offer bundled treatment packages (e.g., cleansing + rejuvenation)?
✅ Do you have non-invasive or holistic treatments that attract more clients (hydrodermabrasion, RF, presotherapy, oxygen therapy)?
✅ Do you update your services with the season? (e.g., autumn peels or winter skin recovery packages).

🎯 Growth Point: Introduce new trendy treatments that increase the average bill and set you apart from competitors.

3. Average Bill and Upselling

Do you offer home care skincare for post-treatment care?
✅ Do you train staff in upselling techniques (selling additional services)?
✅ Do you utilise promotions to increase the average bill: “Buy 5 treatments, get the 6th free.” “Treatment + home care at a discounted rate.”

🎯 Growth Point: Combine services and sell professional home-use skincare to enhance sales.

4. Client Scheduling and Booking Management

✅ Do you have “slow days” with no bookings?
✅ Do you work on attracting clients during “off-peak hours” (e.g., discounts on weekdays before noon)?
✅ Do you use online booking and advertising to expand your audience?

🎯 Growth Point: Launch a promotional campaign focusing on “slow hours” and special offers for new clients.

5. Implementation of modern technologies

✅ Do you have device-based treatments that deliver WOW results?
✅ Have you considered acquiring equipment through instalment plans?
✅ Do you analyse which services generate the highest profit?

🎯 Introduce Zemits devices—trendy treatments with high profitability and quick ROI.

6. Marketing and Client Acquisition

✅ Do you use targeted ads on social media?
✅ Do you collaborate with local influencers for promotion?
✅ Do you have a strategy for newsletters, special offers, and loyalty programs?
✅ Do you maintain an Instagram account and salon website regularly showcasing treatment results?

🎯 Growth Point: Implement a comprehensive approach to advertising and promotion.