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When Beauty Trends Change: How PMU Removal Is Becoming a Profitable New Service for Permanent Makeup Professionals
- From Brow Artist to Advanced Aesthetic Specialist
- Understanding the Market Demand for PMU Removal
- Market Opportunity & ROI: Turning Correction into a High-Income Service
- Strategic Advantage for PMU Clinics
- Treatment Protocol with Zemits Ogmalaze Nd:YAG Laser
- Pigment Challenges and Real-World Results
The permanent makeup industry has grown rapidly over the last decade, driven by demand for perfectly shaped brows, defined lips, and long-lasting enhancement. However, as trends evolve and techniques improve, a new market has emerged alongside PMU artistry: permanent makeup removal and correction.
Across the UK, thousands of clients are now seeking solutions for outdated, over-saturated, or poorly executed semi-permanent makeup. From blocky brows created during the early microblading boom to pigment tones that have shifted to orange, grey, or yellow over time, the need for safe and effective PMU removal has never been greater.
Across the UK, thousands of clients are now seeking solutions for outdated, over-saturated, or poorly executed semi-permanent makeup. From blocky brows created during the early microblading boom to pigment tones that have shifted to orange, grey, or yellow over time, the need for safe and effective PMU removal has never been greater.
This growing demand presents a powerful opportunity for PMU professionals to expand their treatment menu — and their income — by integrating laser tattoo removal technology such as the Zemits Ogmalaze Nd:YAG Laser
One of Zemits UK’s ambassadors, award-winning educator and clinic owner Lauren Hamer, has successfully introduced laser brow tattoo removal into her practice, creating a high-demand corrective service for her mature clientele.
From Brow Artist to Advanced Aesthetic Specialist
From Brow Artist to Advanced Aesthetic Specialist
Lauren’s professional journey began over a decade ago as a beauty therapist. Driven by curiosity for advanced aesthetics and results-based treatments, she continuously invested in education and new technologies. Today, she runs a busy clinic and training academy where she teaches accredited courses and masterclasses to beauty professionals across the UK.
Her clinic now offers an advanced portfolio of services, including:
For Lauren, introducing laser brow tattoo removal felt like a natural evolution of her practice.
“I wanted to offer clients a service that truly made a difference to their confidence — especially those struggling with old PMU results. The Zemits device has allowed me to deliver safe, effective removal with precision, and it has quickly become one of my most in-demand treatments.”
Her clinic now offers an advanced portfolio of services, including:
- Laser brow tattoo removal
- SPMU brows and lip blush
- Hybrid brows and advanced brow artistry
- Korean lash lifts and lash treatments
- Dermaplaning, glass skin facials, and Biorepeel
- Targeted skin rejuvenation treatments
For Lauren, introducing laser brow tattoo removal felt like a natural evolution of her practice.
“I wanted to offer clients a service that truly made a difference to their confidence — especially those struggling with old PMU results. The Zemits device has allowed me to deliver safe, effective removal with precision, and it has quickly become one of my most in-demand treatments.”
Understanding the Market Demand for PMU Removal
Understanding the Market Demand for PMU Removal
Most of Lauren’s clients seeking PMU removal are aged 35+ and fall into two main categories:
The most common issues she sees include:
Many clients want either:
For PMU professionals, this creates a new revenue stream that complements existing brow services instead of replacing them. Laser removal allows practitioners to correct past work and retain clients who might otherwise leave for medical laser clinics.
- Clients who want to restart their brow journey with a softer, more natural look
- Clients who want to step away from semi-permanent makeup entirely
The most common issues she sees include:
- Old, dark, and over-saturated pigment
- Brows that look unnatural or overly bold
- Shapes that visually age the face
- Colour changes to grey, orange, or yellow tones
Many clients want either:
- Complete removal, or
- Partial removal so the brows can be re-tattooed more naturally
For PMU professionals, this creates a new revenue stream that complements existing brow services instead of replacing them. Laser removal allows practitioners to correct past work and retain clients who might otherwise leave for medical laser clinics.
Market Opportunity & ROI: Turning Correction into a High-Income Service
Market Opportunity & ROI: Turning Correction into a High-Income Service
For example:
If a clinic treats just 5 brow removal clients per week at an average price of £120 per session, this generates:
When expanded to include lips and eyeliner, the revenue potential grows substantially. A combined portfolio of:
can easily generate £3,000–£5,000 in additional monthlyturnover for an established PMU clinic.
Beyond direct revenue, laser removal enhances client retention. Many clients choose to proceed with new brow tattooing or lip blush treatments after sufficient pigment clearance, effectively creating a two-stage treatment journey:
This positions the practitioner not only as an artist, but as a corrective specialist — strengthening trust, authority, and long-term client relationships.
If a clinic treats just 5 brow removal clients per week at an average price of £120 per session, this generates:
- £600 per week
- £2,400 per month
- Over £28,000 annually from brows alone
When expanded to include lips and eyeliner, the revenue potential grows substantially. A combined portfolio of:
- Brows
- Lip blush correction
- Eyeliner removal
can easily generate £3,000–£5,000 in additional monthlyturnover for an established PMU clinic.
Beyond direct revenue, laser removal enhances client retention. Many clients choose to proceed with new brow tattooing or lip blush treatments after sufficient pigment clearance, effectively creating a two-stage treatment journey:
- Removal or lightning
- New PMU application
This positions the practitioner not only as an artist, but as a corrective specialist — strengthening trust, authority, and long-term client relationships.
Permanent makeup removal is not only a corrective aesthetic solution — it is a highly profitable service with strong repeat-booking potential. With trends shifting toward softer, more natural results, clinics are seeing increasing demand from clients seeking to either remove old PMU completely or prepare the skin for re-tattooing.
Across the UK market, average treatment pricing for PMU removal typically ranges between:
Most clients require a course of treatments, depending on pigment depth, colour, and skin response. As Lauren’s clinical experience confirms, cooler ashy pigments may clear in as little as 2–3 sessions, while warmer or oxidised pigments may require 6–8 sessions.
This creates a predictable and scalable income stream for PMU professionals.
Across the UK market, average treatment pricing for PMU removal typically ranges between:
- Eyebrow PMU removal: £80 – £150 per session
- Lip blush removal: £120 – £200 per session
- Eyeliner removal: £100 – £180 per session
Most clients require a course of treatments, depending on pigment depth, colour, and skin response. As Lauren’s clinical experience confirms, cooler ashy pigments may clear in as little as 2–3 sessions, while warmer or oxidised pigments may require 6–8 sessions.
This creates a predictable and scalable income stream for PMU professionals.
Why Zemits Ogmalaze Supports Sustainable Profitability
Why Zemits Ogmalaze Supports Sustainable Profitability
The Zemits Ogmalaze Nd:YAG laser is designed to support high-volume corrective treatments safely and efficiently. Its adjustable wavelengths and frequencies allow practitioners to customise protocols for different pigment colours and skin types — critical in PMU removal where pigment behaviour varies significantly.
Lauren’s experience highlights this versatility:
This adaptability allows clinics to treat a wide range of PMU cases without referring clients externally to medical laser centres.
For PMU professionals, this means:
- Cooler ashy pigments often respond within 2–3 sessions
- Warmer pigments may turn orange and require wavelength adjustments
- Some cases need up to 6–8 treatments for optimal clearance
This adaptability allows clinics to treat a wide range of PMU cases without referring clients externally to medical laser centres.
For PMU professionals, this means:
- Increased treatment menu without changing the client demographic
- Higher-value bookings per client
- Strong repeat-visit structure
- A premium corrective service aligned with modern aesthetics
Strategic Advantage for PMU Clinics
Strategic Advantage for PMU Clinics
By offering laser PMU removal in-house, clinics prevent client loss to third-party laser clinics and maintain full control over the brow journey. Clients no longer need to visit a medical laser centre before returning for brow correction — everything is handled by one trusted practitioner.
This integrated approach reflects the future of PMU: customised, corrective, and confidence-led beauty.
As Lauren explains:
“Most of my clients are 35+ and want to either start again with their brow journey or move toward something more natural. Their old PMU looks unnatural or is ageing them. Being able to remove or soften this pigment safely has completely transformed my practice.”
“Most of my clients are 35+ and want to either start again with their brow journey or move toward something more natural. Their old PMU looks unnatural or is ageing them. Being able to remove or soften this pigment safely has completely transformed my practice.”
Treatment Protocol with Zemits Ogmalaze Nd:YAG Laser
Treatment Protocol with Zemits Ogmalaze Nd:YAG Laser
Lauren follows a structured, safety-led protocol using the Zemits Ogmalaze Nd:YAG laser system.
Her process begins with a patch test consultation:
“I initially get the client in for a patch test where we test a couple of shots using different wavelengths and frequencies, so we can determine what is best suited for their pigment.”
Her process begins with a patch test consultation:
“I initially get the client in for a patch test where we test a couple of shots using different wavelengths and frequencies, so we can determine what is best suited for their pigment.”
After 48 hours, the full treatment is performed using the selected parameters. Post-treatment care includes:
This professional approach ensures skin safety, optimal pigment breakdown, and predictable results.
- Cooling the area with damp cotton pads
- Applying a soothing balm
- Providing the same balm for home aftercare
- Rebooking the client for their next session at 4 weeks
This professional approach ensures skin safety, optimal pigment breakdown, and predictable results.
Pigment Challenges and Real-World Results
Pigment Challenges and Real-World Results
One of the key learning points from Lauren’s clinical experience is how differently pigments respond to laser energy.
This highlights the importance of advanced laser technology and practitioner education. The Zemits Ogmalaze Nd:YAG laser offers multiple wavelengths designed to target different pigment colours safely and effectively, making it suitable for corrective PMU work.
- Cooler, ashy PMU tones often clear completely in 2–3 sessions
- Some pigments leave a yellow residue, which can be more resistant
- Many clients’ brows initially turn orange, requiring wavelength and frequency adjustments
- These cases may need 6–8 treatments for optimal clearance
This highlights the importance of advanced laser technology and practitioner education. The Zemits Ogmalaze Nd:YAG laser offers multiple wavelengths designed to target different pigment colours safely and effectively, making it suitable for corrective PMU work.
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