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From NHS Ambulance Service to Award-Winning Skin Professional: The Inspiring Journey of Laura, Founder of Aesthetic Bar Herts
- “Aesthetics gave me a new lease of life.”
- Discovering Zemits: “The results spoke for themselves.”
- Client Confidence and Real Results
- ROI and Business Growth: “The margins are exceptional.”
- Winning the Zemits Olympics: A New Level of Recognition Fill
- Winning Case Study: Transforming Acne-Prone Skin with HydroDiamond
- In-Clinic Protocol Breakdown
- Results and Clinical Outcomes
- A Journey Defined by Purpose, Passion & Results
Stepping inside Aesthetic Bar Herts, one instantly feels the harmony between clinical standards and warm boutique ambience. Its founder, Laura, built this space with purpose: to deliver natural, ethical, and scientifically grounded aesthetic treatments that truly transform confidence.
Recently, we sat down with Laura to discuss her remarkable career journey, her philosophy as a practitioner, and how embracing Zemits technologies, particularly HydroDiamond, has elevated both her results and business success.
Recently, we sat down with Laura to discuss her remarkable career journey, her philosophy as a practitioner, and how embracing Zemits technologies, particularly HydroDiamond, has elevated both her results and business success.
“Aesthetics gave me a new lease of life.”
“Aesthetics gave me a new lease of life.”
Meet Laura, Founder of Aesthetic Bar Herts
“Hi, I'm Laura. I'm the founder of Aesthetics Bar. I specialise in natural treatments and professional skin services. My focus has always been on safe, ethical treatments that offer my clients maximum results.”
Before aesthetics, Laura spent over 16 years working in emergency medical services. Her experience in the NHS ambulance service strengthened not only her clinical knowledge but also her compassion and commitment to safe practice.
“I absolutely loved working for the NHS, but it reached a point where the stress became overwhelming. After so many years, I knew it was time to start a new venture — one that still allowed me to use the clinical principles I’d gained but in a different way.”
Rather than jumping in under pressure, Laura transitioned gradually, retaining one day a week within the NHS while she built her new practice. That freedom, she says, became the foundation of success.
“Keeping one NHS shift a week meant I wasn’t financially stressed. It allowed the business to grow naturally. I enjoyed the process instead of feeling forced or rushed, and I genuinely believe that contributed to the clinic flourishing.”
“Hi, I'm Laura. I'm the founder of Aesthetics Bar. I specialise in natural treatments and professional skin services. My focus has always been on safe, ethical treatments that offer my clients maximum results.”
Before aesthetics, Laura spent over 16 years working in emergency medical services. Her experience in the NHS ambulance service strengthened not only her clinical knowledge but also her compassion and commitment to safe practice.
“I absolutely loved working for the NHS, but it reached a point where the stress became overwhelming. After so many years, I knew it was time to start a new venture — one that still allowed me to use the clinical principles I’d gained but in a different way.”
Rather than jumping in under pressure, Laura transitioned gradually, retaining one day a week within the NHS while she built her new practice. That freedom, she says, became the foundation of success.
“Keeping one NHS shift a week meant I wasn’t financially stressed. It allowed the business to grow naturally. I enjoyed the process instead of feeling forced or rushed, and I genuinely believe that contributed to the clinic flourishing.”
Discovering Zemits: “The results spoke for themselves.”
Discovering Zemits: “The results spoke for themselves.”
Laura recalls the first time she came across Zemits’ HydroDiamond system — a moment that set a new direction in her business.
“I saw another practitioner sharing consistent HydroDiamond results on Instagram. I researched the brand, read reviews, and saw the reliability and results people were achieving. I knew immediately it would be a perfect fit for my clinic.”
“I saw another practitioner sharing consistent HydroDiamond results on Instagram. I researched the brand, read reviews, and saw the reliability and results people were achieving. I knew immediately it would be a perfect fit for my clinic.”
That instinct proved right.
The HydroDiamond facial quickly became her most requested treatment — so popular that Laura increased her availability to meet demand.
The HydroDiamond facial quickly became her most requested treatment — so popular that Laura increased her availability to meet demand.
“It has completely taken my clinic by storm. This year, it’s my number one requested facial. I’ve even added an extra working day to accommodate the increase in bookings.”
Client Confidence and Real Results
Client Confidence and Real Results
For Laura, success is measured by feedback — especially from clients who have struggled with skin concerns.
As someone who once battled acne herself, she deeply understands the emotional weight of skin issues.
“My favourite thing is waking up to a new Google review. They mean so much to me, particularly because I know how skin challenges can impact confidence.”
She shares one of her recent reviews with pride:
“I recently had a hydro facial with Laura, and it was amazing. Laura made me feel so relaxed, told me every step of the facial and just made the whole experience enjoyable. My face has never felt so smooth and clean. I'm obsessed and will definitely be returning.”
From smoother skin to consistent radiance, her clients have become loyal advocates — and they’re returning more frequently than ever.
The HydroDiamond technology from Zemits has become an essential part of daily treatments — used in nearly every procedure, enabling the creation of personalized experiences that deliver visible and lasting results.
“Before HydroDiamond, I was seeing clients every six weeks. Now, they’re returning every three to four. It has increased retention, boosted revenue, and brought in new clients who previously hadn’t considered clinic treatments.”
ROI and Business Growth: “The margins are exceptional.”
ROI and Business Growth: “The margins are exceptional.”
Beyond clinical outcomes, the HydroDiamond system has been a powerful business investment.
“Consumable usage per treatment is incredibly low, which means margins are high. The return on investment has been exceptional. It sits beautifully in any clinic — financially and clinically.”
“Consumable usage per treatment is incredibly low, which means margins are high. The return on investment has been exceptional. It sits beautifully in any clinic — financially and clinically.”
Winning the Zemits Olympics: A New Level of Recognition
Winning the Zemits Olympics: A New Level of Recognition
In 2025, Laura’s commitment to outstanding results earned her the title of Winner for Best HydroDiamond Result in the Zemits Olympics.
“I doubted myself at first and nearly didn’t enter. But I’d seen such incredible results within a short timeframe that I felt they deserved to be shared. When I found out I won, I actually cried. I was so proud.”
“I doubted myself at first and nearly didn’t enter. But I’d seen such incredible results within a short timeframe that I felt they deserved to be shared. When I found out I won, I actually cried. I was so proud.”
Winning Case Study: Transforming Acne-Prone Skin with HydroDiamond
Winning Case Study: Transforming Acne-Prone Skin with HydroDiamond
Following her win, Laura shared one of the 2025-awarded treatment cases that secured her the first-place position.
Age/Sex: Female, 29
Skin Type: Oily and sensitive
Key Concerns: Inflammatory acne, enlarged pores, recurring breakouts (mid–lower face)
Client Goal:
To reduce acne activity, calm inflammation, and refine overall skin texture and clarity ahead of her wedding — restoring confidence for the most photographed day of her life.
Skin Type: Oily and sensitive
Key Concerns: Inflammatory acne, enlarged pores, recurring breakouts (mid–lower face)
Client Goal:
To reduce acne activity, calm inflammation, and refine overall skin texture and clarity ahead of her wedding — restoring confidence for the most photographed day of her life.
Treatment Program
Treatment Program
Duration: 6 months
Frequency: 1 session per month (6 total)
Focus: Deep cleansing, oil regulation, acne control, inflammation reduction, and skin healing support
Frequency: 1 session per month (6 total)
Focus: Deep cleansing, oil regulation, acne control, inflammation reduction, and skin healing support
In-Clinic Protocol Breakdown
In-Clinic Protocol Breakdown
1. Double Cleanse
Performed with a Vitamin C cleanser to brighten and lift excess oil, pollution particles, and makeup residue.
2. Hydrating Tone
A Hyaluronic Acid–based toner (2%) to replenish moisture and prepare the skin for actives.
3. HydroDiamond with Salicylic Acid Peel
Using Zemits Salicylic Acid solution enriched with Witch Hazel:
4. Cryotherapy with Hyaluronic Acid Gel (Zemits Hyatight)
Cooling post-extraction therapy to reduce erythema, restore hydration, and support barrier repair.
5. LED Light Therapy (20 minutes)
Performed with a Vitamin C cleanser to brighten and lift excess oil, pollution particles, and makeup residue.
2. Hydrating Tone
A Hyaluronic Acid–based toner (2%) to replenish moisture and prepare the skin for actives.
3. HydroDiamond with Salicylic Acid Peel
Using Zemits Salicylic Acid solution enriched with Witch Hazel:
- Salicylic Acid: deep pore exfoliation and congestion reduction
- Witch Hazel: rapid soothing effect to calm the skin during active acne flare-ups
4. Cryotherapy with Hyaluronic Acid Gel (Zemits Hyatight)
Cooling post-extraction therapy to reduce erythema, restore hydration, and support barrier repair.
5. LED Light Therapy (20 minutes)
- Sessions 1–2: Blue + NIR
- Sessions 3–6: Blue, NIR, and low-level Red
- Blue light: target acne-causing bacteria
- NIR: reduce inflammation
- Red: aids skin healing and cell recovery
Results and Clinical Outcomes
Results and Clinical Outcomes
- Visible reduction in inflammation after each session
- Noticeably less oil build-up
- Decreased breakout frequency
- Progressive pore refinement
- Overall improvement in tone, clarity, and texture
The client complemented this with a consistent home-care protocol, supporting Laura’s in-clinic work and reinforcing long-term results.
A Journey Defined by Purpose, Passion & Results
A Journey Defined by Purpose, Passion & Results
As our interview wrapped, it was clear just how much Laura has achieved — from a demanding clinical career to building one of the most sought-after skin practices in Hertfordshire, supported by technologies she truly believes in.
“Working with Zemits has been an absolute pleasure. I’m grateful for the support over the last three years, and I’m excited for what’s still to come.”
We’ll be watching closely for the next chapter — and hopefully celebrating with her at the opening of the new Aesthetic Bar location in 2026.
“Working with Zemits has been an absolute pleasure. I’m grateful for the support over the last three years, and I’m excited for what’s still to come.”
We’ll be watching closely for the next chapter — and hopefully celebrating with her at the opening of the new Aesthetic Bar location in 2026.
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