From NHS Ambulance Service to Award-Winning Skin Professional: The Inspiring Journey of Laura, Founder of Aesthetic Bar Herts

Meet Laura, Founder of Aesthetic Bar Herts

“Hi, I'm Laura. I'm the founder ofAesthetics Bar. I specialise in natural treatments and professional skin services. My focus has always been on safe, ethical treatments that offer my clients maximum results.”Before aesthetics, Laura spent over 16 years working in emergency medical services. Her experience in the NHS ambulance service strengthened not only her clinical knowledge but also her compassion and commitment to safe practice.

“I absolutely loved working for the NHS, but it reached a point where the stress became overwhelming. After so many years, I knew it was time to start a new venture — one that still allowed me to use the clinical principles I’d gained but in a different way.”Rather than jumping in under pressure, Laura transitioned gradually, retaining one day a week within the NHS while she built her new practice. That freedom, she says, became the foundation of success.

“Keeping one NHS shift a week meant I wasn’t financially stressed. It allowed the business to grow naturally. I enjoyed the process instead of feeling forced or rushed, and I genuinely believe that contributed to the clinic flourishing.”

Laura recalls the first time she came across Zemits’ HydroDiamond system — a moment that set a new direction in her business.

“I saw another practitioner sharing consistent HydroDiamond results on Instagram. I researched the brand, read reviews, and saw the reliability and results people were achieving. I knew immediately it would be a perfect fit for my clinic.”

For Laura, success is measured by feedback — especially from clients who have struggled with skin concerns.

As someone who once battled acne herself, she deeply understands the emotional weight of skin issues.

“My favourite thing is waking up to a new Google review. They mean so much to me, particularly because I know how skin challenges can impact confidence.”

She shares one of her recent reviews with pride:

“I recently had a hydro facial with Laura, and it was amazing. Laura made me feel so relaxed, told me every step of the facial and just made the whole experience enjoyable. My face has never felt so smooth and clean. I'm obsessed and will definitely be returning.”

From smoother skin to consistent radiance, her clients have become loyal advocates — and they’re returning more frequently than ever.

“Before HydroDiamond, I was seeing clients every six weeks. Now, they’re returning every three to four. It has increased retention, boosted revenue, and brought in new clients who previously hadn’t considered clinic treatments.”

ROI and Business Growth: “The margins are exceptional.”

Beyond clinical outcomes, the HydroDiamond system has been a powerful business investment.“Consumable usage per treatment is incredibly low, which means margins are high. The return on investment has been exceptional. It sits beautifully in any clinic — financially and clinically.”

Winning the Zemits Olympics: A New Level of Recognition

In 2025, Laura’s commitment to outstanding results earned her the title of Winner for Best HydroDiamond Result in the Zemits Olympics.“I doubted myself at first and nearly didn’t enter. But I’d seen such incredible results within a short timeframe that I felt they deserved to be shared. When I found out I won, I actually cried. I was so proud.”

Following her win, Laura shared one of the 2025-awarded treatment cases that secured her the first-place position.

1. Double CleansePerformed with a Vitamin C cleanser to brighten and lift excess oil, pollution particles, and makeup residue.
2. Hydrating ToneA Hyaluronic Acid–based toner (2%) to replenish moisture and prepare the skin for actives.
3. HydroDiamond with Salicylic Acid PeelUsing Zemits Salicylic Acid solution enriched with Witch Hazel:

• Salicylic Acid: deep pore exfoliation and congestion reduction
• Witch Hazel: rapid soothing effect to calm the skin during active acne flare-ups

After initial peeling, Laura performed professional extractions and pore suctioning, followed by a second peel pass for enhanced refinement and antibacterial benefit.
4. Cryotherapy with Hyaluronic Acid Gel (Zemits Hyatight) Cooling post-extraction therapy to reduce erythema, restore hydration, and support barrier repair.
5. LED Light Therapy (20 minutes)

• Sessions 1–2: Blue + NIR
• Sessions 3–6: Blue, NIR, and low-level Red

Objective:

• Blue light: target acne-causing bacteria
• NIR: reduce inflammation
• Red: aids skin healing and cell recovery

• Visible reduction in inflammation after each session
• Noticeably less oil build-up
• Decreased breakout frequency
• Progressive pore refinement
• Overall improvement in tone, clarity, and texture

By the end of the six-month plan, the skin appeared clearer, more balanced, and calmer, with an evident glow, perfectly timed for her wedding day.
The client complemented this with a consistent home-care protocol, supporting Laura’s in-clinic work and reinforcing long-term results.

As our interview wrapped, it was clear just how much Laura has achieved — from a demanding clinical career to building one of the most sought-after skin practices in Hertfordshire, supported by technologies she truly believes in.

“Working with Zemits has been an absolute pleasure. I’m grateful for the support over the last three years, and I’m excited for what’s still to come.”We’ll be watching closely for the next chapter — and hopefully celebrating with her at the opening of the new Aesthetic Bar location in 2026.